Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.14MA
Summary Introduction
Case summary:
Marketers concentrate more on the demographic trends like age, population, and ethnicity. Country U provides various informations regarding the demographic trends on various fields.
To discuss: The other demographic trends and their significances towards the marketers.
Demographic trends refer to the changes in the demography of the company over a specific period of time.
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Marketing: An Introduction (13th Edition)
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