Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.1DQ
Summary Introduction

To discuss: The types of publics in marketing environment of a company.

Introduction:

A group of people who has interest and impact on the ability of the organization to achieve the company’s growth and goal is termed as public.

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