Find an example of cause marketing from your country or region. Present a case study of a cause-related marketing campaign to your class. (AACSB: Written and Oral Communication; Information Technology)
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Find an example of cause marketing from your country or region. Present a case study of a cause-related marketing campaign to your class. (AACSB: Written and Oral Communication; Information Technology) |
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- What are your thoughts on the use of children’s online games to disguise marketing to them? Do you consider this practice to be ethical or unethical? Link is listed below https://www.nytimes.com/2011/04/21/business/21marketing.htmlCritical Thinking Consider the differences in marketing to consumer markets versus business markets. Which aspects of the processes of product adoption and diffusion apply to both markets? Which aspects are unique to one or the other? Provide evidence of your findings.What businesses in your country are using online, social media, or mobile marketing? How do people respond to such marketing? Is it acceptable and effective?
- Discuss in what four ways the COVID-19 pandemic has revolutionized the marketing process in an industry of your choice. Take care to illustrate in what ways both the sellers have benefitted and in what ways they have been disadvantaged by the pandemic.1. What are publics in the marketing context? Why are they important to marketers? Suggest the publics for a specific business. 2. How would you characterize the current state of the economic environment in developed countries? How does it impact the activities and approach of marketers? 3. Why should marketers play close attention to the political environment?Marketing Plan - There is an unmet need for dog owners. Over two thirds of US households have one or more pets and millennials and gen-z account for the largest proportion of these pet owners. As a pet parent, ensuring your dog is getting enough exercise is critical to keeping your dog happy, healthy, and out of trouble. While there are existing products and services in the market today such as doggy daycare or at-home products such as dog treadmills, these can be expensive, inconvenient, and require expertise to use. We believe there is an unmet need for consumers looking for affordability and convenience. Similar to mobile dog groomers, we believe there is an opportunity to create a mobile service that brings the exercise experience directly to the consumer. Vans can be converted to accommodate dog treadmills, featuring dog-friendly videos to keep your pet completely engaged. These vans will be managed by highly-trained staff who will go directly to the consumer’s home and exercise…
- Are certain market segments more likely to be vegetarian?(AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)Summarize the concern and the responses to the following social criticisms of marketing that argue the negative impact on individual consumers. A) Planned obsolescence B) Poor Service to disadvantaged consumers C) High-Pressure sellingSome critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?
- 1) Cathy's Fashions is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively higher income. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________. A) ambush marketing B) social marketing C) societal marketing D) target marketing E) cause marketing 2) Standard Chartered Bank is the sponsor of the annual Marathon in Hong Kong, which is attended by many fans and watched by viewers worldwide. The Standard Chartered Bank’s logo and name are displayed throughout the racecourse. Standard Chartered Bank most likely sponsors this event in order to appeal to which of the following types of publics? A) financial publics B) citizen-action publics C) government publics D) general publics E) internal publics 3) Happy Holidays, chain of travel agencies has identified the lesbian, gay, bisexual, and transgender (LGBT) community as…Marketing researchers have generally used the objective method to measure social class, rather than the subjective or reputational methods. Why has the objective method been preferred by researchers?Questions: Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why? The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.