Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.5DQ
Summary Introduction
To discuss: The response of the marketers towards the changing environment.
Introduction:
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How should marketers respond to the changing environment?(AACSB: Written and Oral Communication)
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Marketing: An Introduction (13th Edition)
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