Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.17MML
Summary Introduction
To discuss: The environmental sustainability and its importance to the marketers.
Introduction:
Environmental sustainability refers to the interaction with the environment to avoid the degradation or depletion of natural resources and to maintain the quality of the environment.
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Marketing: An Introduction (13th Edition)
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