Explain environmentalism and consumerism. How are they linked to marketing strategies? Provide examples of how brands (both products and services) have adjusted their marketing strategies during the global COVID-19 pandemic to address both theories.
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Explain environmentalism and consumerism. How are they linked to marketing
strategies? Provide examples of how brands (both products and services) have adjusted their
marketing strategies during the global COVID-19 pandemic to address both theories.
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Solved in 2 steps
- Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?assess how covid 19 pandemic impacted global marketing and the shifts that occured due to the pandemicDiscuss in what four ways the COVID-19 pandemic has revolutionized the marketing process in an industry of your choice. Take care to illustrate in what ways both the sellers have benefitted and in what ways they have been disadvantaged by the pandemic.
- Explain the key changes in the political and cultural environments. Discuss how companies can react to the marketing environment.What is environmental sustainability and why has it grown in importance for marketers?select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and describe the marketing opportunity it creates. Technological
- “Marketing starts with consumers and ends with consumers.” ExplainA marketing system should sense, serve, and satisfy consumer needs while also improving the quality of their lives. Marketers may take actions by understanding customer needs and organizational practices, therefore marketing is currently facing many criticisms. Some of them are justified, while others are not. Certain marketing practises according to social critics, harm individual, consumers, and society as a whole, how to formulate this situation?Discuss in what four ways the COVID-19 pandemic has revolutionalized the marketing process in an industry
- Explain THREE (3) motivations, needs and expectations of travelers, particularly emerging from the COVID-19 pandemic, that has led to changes in consumer behavior and the resultant rise of Google in the travel agency space?Various people have had various perspectives on what marketing is. Individual perception underlies this. As well it is a real practice of the recent economic activity looking the human being’s engagement in marketing practices which includes the actions, we do to meet our wants and needs on an economic level. Given these differences in definitions of marketing and the reasons for them, should marketing be viewed as a set of activities carried out by for-profit and nonprofit organizations, or should it instead be understood as a social activity? Give a succinct explanation of the definition(s) with appropriate Context (Ethiopian) based examples you feel best captures your understanding, and back up your assertion with facts from your marketing expertise.The characters and factors outside of marketing that have an impact on a company's capacity to develop and sustain successful relationships with target customers are referred to as the marketing environment. Since they are in charge of making the relationship between the company and its customers a reality, marketers in this case more than any other group in the organization must be environmental trend analysts and opportunity seekers. Therefore, go into detail about the many macro and micro actors in the marketing environment. Justify your arguments regarding each of the variables under each category by describing how they will affect the firm's marketing decisions related to the satisfaction of target audiences' needs. You should also elaborate on your arguments by describing a solution to mitigate the impact that these actors (from the marketing environment) will have on the firm's overall marketing activities. And give Ethiopian based examples