Answered: You're consulting for a major beverage…

You're consulting for a major beverage company. Include internet visibility enhancements in your marketing campaign. Before launching a website, test it thoroughly.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Phases of web development

The process of developing web application and websites which works using the internet is known as web development. Web developers need to use scripting languages at both the server and client end. A content management system is necessary to create a static website (one page) to a full-blown web application. Website development includes the coding of the application logic, designing the user interface, incorporation of database and managing the user queries, hosting the website on the server, and maintaining and updating the website.

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You're consulting for a major beverage company. Include internet visibility enhancements in your marketing campaign. Before launching a website, test it thoroughly.

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