You're consulting for a major beverage company. Include internet visibility enhancements in your marketing campaign. Before launching a website, test it thoroughly.

Discuss the effectiveness of a sales letter when it grabs the reader’s attention, builds interest, and motivates action. What mistakes have you seen in sales letters that should be avoided in your writing? Provide some concrete examples on how they could be overcome.

You're giving counsel to a big beverage producer. Incorporate a plan to expand your company's internet visibility into your marketing strategy. Do a last check on every page before releasing it?

What do you see as the disadvantages of a PR-based communications strategy as opposed to a conventional media advertising approach?

List and discuss ways salespeople can use social media to boost sales and grow their social networks. In addition, based on Marketing and Sales, explain the reasons why a customer/buyer’s sphere of influence has a significant impact on the manner a salesperson increases his/her sales opportunity. Explain how someones sphere of influence can affect someone's job search for a position as a Junior Sale Manager at a major retail Firm. Why?

Give a real-world example of how celebrity endorsements might be used in a marketing strategy.

A critical part of leading a high-performance sales team is motivating salespeople to accomplish organization goals through an optimal salesforce reward system. what are the three (3) key areas of an optimal salesforce reward system.