Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Imagine you are the product manager for one of your favorite lines of clothing, foods, vehicles, or other products. You have what you believe is a fantastic new product idea for an addition or revision to your product line. Write a post outlining the seven stages in Exhibit 11.1 you intend to work through in developing your idea, including specific, detailed actions you will take within each stage.
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