Imagine you are the product manager for one of your favorite lines of clothing, foods, vehicles, or other products. You have what you believe is a fantastic new product idea for an addition or revision to your product line. Write a post outlining the seven stages in Exhibit 11.1 you intend to work through in developing your idea, including specific, detailed actions you will take within each stage.
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Imagine you are the product manager for one of your favorite lines of clothing, foods, vehicles, or other products. You have what you believe is a fantastic new product idea for an addition or revision to your product line. Write a post outlining the seven stages in Exhibit 11.1 you intend to work through in developing your idea, including specific, detailed actions you will take within each stage.
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- Provide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted. How long have you been using this particular brand? Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.How can the push-pull strategy be applied to marketing and sales management in a hypothetical business scenario, and what are the potential benefits and drawbacks of this approach in terms of attracting new customers, increasing sales revenue, and improving brand recognition and loyalty?Read the following extract and then answer the question below Assume you are the marketing manager of Kgoro chain restaurants that serves Setswana cuisine. Your Chef has just completed a tour of local restaurants and has identified three new dishes that he believes will be top sellers in your chain. Before introducing the product, you must go through the steps in the new product development process to determine the sales and profit potential of the new dishes. Outline the steps in the new product development process and explain what you will do at each step to evaluate the new dishes before putting them on the menu.
- Sometimes issues are not as easily resolved or even unfixable all together. What are some methods and soft skills that one can use to diffuse these situations and try to calm customers down even though the product is not working as designed?Discussion Questions Principle of Marketing What are the steps in the new product development process? What are the key activities in each step? Who are lead users, and why are they important in acceptance of the new product ? How should a company evaluate new ideas? What are criteria should they use? Please use appropriate examples, preferable from your country when answering these questionshow a misunderstanding between consumers and designers may ruin a previously successful project
- CENARIO TASK You are the Marketing Manager of Nestle Coffee Company. Your company is in the market for a new flavor of coffee and would like to invite consumers to submit their ideas on the product. To facilitate this, the company has decided to host a competition for his clients who are interested in formulating this new flavor. Along with the opportunity to create a flavor, the winner will also receive a cash prize of two hundred and fifty thousand dollars, one year’s supply of Nestle Coffee, and a one year’s internship in the Resource and Development Unit of Nestle Coffee Company. To select a winner for this competition, a “Taste Off” will be held. At this event – which is open to the public – contestants will showcase their creations and the company will offer samples of other samples of Nestle Coffee products. Several local artistes will perform and there will be fun activities for the entire family. After the event, you observed several challenges which had a negative impact…Take a trip to a shopping centre, mall or district within your community. Choose a retail store within this centre, such as a department store, DIY store,clothing shops or supermarket. The store you choose must be one that has theproducts displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Step 2: Once you have identified the store, enter the store and choose a product category within the store. Visit the product category and choose one product from this category to answer the follow questions in relation to that product response must beAPA compliant with references from 2 scholarly academic sources (not from Wikipedia) Product to be used is the "head and shoulders 12.5 fl oz classic clean dandruff shampoo" as the product. give a thorough analysis please (1) Comment on the information provided on label is it (Informational or promotional)(3) Based on how the product was displayed, what position do you believe it command…Take a trip to a shopping centre, mall or district within your community. Choose a retail store within this centre, such as a department store, DIY store,clothing shops or supermarket. The store you choose must be one that has theproducts displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Step 2: Once you have identified the store, enter the store and choose a product category within the store. Visit the product category and choose one product from this category to answer the follow questions in relation to that product response must beAPA compliant with references from 2 scholarly academic sources (not from Wikipedia) Product to be used is the "head and shoulders 12.5 fl oz classic clean dandruff shampoo" as the product. give a thorough analysis please (2) Comment on the information provided on label (Informational or promotional) (5) Who is the product targeted to? Who is the target audience? (6) What…
- Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please indicate which of the sampling techniques would you prefer and please state your reason.Please read the following paragraph: Brand loyalty is regarded as an important indicator of success in the marketplace for nearly a century. Businesses enjoy several benefits through loyalty, such as reduced marketing costs and less price sensitivity, which provide the organization with a significant competitive advantage. Behavioural, attitudinal and mixed measures frequently identify positive feelings and satisfaction as prominent antecedents of brand loyalty. Consumer with these positive feelings may come together and form brand communities and act as an advocate for the brand. The reasons behind this behaviour (forming a brand community) are seldomly discussed in previous literature. Therefore, this study tries to investigate the reasons of forming a brand community (coming together with other consumers of the brand). Question : Please write two research questions for this problem . Please indicate which research design (exploratory, descriptive or causal) would you prefer to use for…Product: ToothpasteWhat is the purpose of the product in your life? Based on your primary research, how was it developed to the the kind of product you use today?