The means by which goods and services as well as their prices should be decided by organizations under high and low value of a loyal customer respectively. Concept Introduction: Value of a loyal customer is the level of loyalty a customer holds towards a brand or an organization. Due to this loyalty, the customer would opt to select the organization over others with greater consistency. When the organization performs better than competitors in satisfying the customer with goods and services required by them, the customer would naturally prefer that company over others.

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Chapter 2, Problem 5DQ

Summary Introduction

Interpretation: The means by which goods and services as well as their prices should be decided by organizations under high and low value of a loyal customer respectively.

Concept Introduction:

Value of a loyal customer is the level of loyalty a customer holds towards a brand or an organization. Due to this loyalty, the customer would opt to select the organization over others with greater consistency. When the organization performs better than competitors in satisfying the customer with goods and services required by them, the customer would naturally prefer that company over others.

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