EBK OM
6th Edition
ISBN: 9781305888210
Author: Collier
Publisher: YUZU
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Question
Chapter 2, Problem 3CQD
Summary Introduction
Case Summary:The chain of local restaurants specialized in making burritos as mentioned in the case study is facing an issue of receiving constant complaints from customers. The company is much popular for giving its customers the option to select the ingredients that would be included in their order. However, due to the recent complaints, the management has carried out a survey to look into the problem from the viewpoint of the customers.
Interpretation:The consistency of the food being served by the restaurant being analyzed using statistical tools.
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This is all one question:
The following set of questions were developed to administer to the customers of a food catering business. Put yourself in the position of a customer who has ordered food from this catering business at least one time in the past. You have just received this survey in an e‐mail from the catering company. The e‐mail contains a link that takes you to a Web‐based survey process (such as Google Forms or SurveyMonkey).
As you read each question, evaluate it carefully. Is it easy to answer? Do understand how to answer? Is there any confusion in your mind about what response is expected? Do you think your answer will be meaningful and useful to the system development team?
What is your company's name?
On a scale from 1 to 10, how easy do you find the ordering process?
0‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐10
How long does it take to place a catering request?
In your opinion, what is the biggest problem with the current system of…
The American Baker's Association reports that annual sales of bakery goods last year rose 15 percent, driven by a 50 percent increase
in the demand for bran muffins. Most of the increase was attributed to a report that diets rich in bran help prevent certain types of
cancer. You are the manager of a bakery that produces and packages gourmet bran muffins, and you currently sell bran muffins in
packages of three. However, as a result of this new report, a typical consumer's inverse demand for your bran muffins is now P= 11
-15Q
If your cost of producing bran muffins is C(Q) = 3.5Q, determine the optimal number of bran muffins to sell in a single package and the
optimal package price.
Instructions: Enter your response for the optimal package price rounded to two decimal places.
Optimal package size:
Optimal package price: $
units
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