Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 18.5, Problem 18.13LR
Summary Introduction

To discuss: The meaning of news release.

Introduction:

News release is also called as media release that includes events, books, program, and person which are written and video- or audiotaped and presented by its owners.

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What is a news releases?
Is fake news a type of news? What are the other types
When is it most ideal to send a press release   OaOnly when there is "big news" happening Ob. Only around the holidays   Oc. When the news seems to be slow   Od Tuesday through Thursday for anything newsworthy
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