Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 18.1, Problem 18.1LO
Summary Introduction

To differentiate: Between institutional advertising and product advertising and difference in each form.

Introduction:

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

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Explain the differences between productadvertising and institutional advertising and the variationswithin each type
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