Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 18, Problem 8AMK
Summary Introduction

To determine: The merits and demerits of advertising post-tests.

Introduction:

An advertisement is an announcement made in public to promote their product or service through television ads, radio ads, and advertising campaigns.

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What are two advantages and two disadvantages ofthe advertising posttests described in the chapter?
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