Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 18, Problem 3BYMP
Summary Introduction

To determine: The trade-oriented sales promotion and public tool used by Person X.

Introduction:

Trade-oriented sales promotion is also known as trade promotion. It consists of sales promotion tools that help a company’s personal selling and advertising those are directed to the final retailers, wholesaler, or distributed.

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Students have asked these similar questions
Specify which trade-oriented sales promotions and public relations tools you will use.
Give at least three ways on how you are going to integrate some of the traditional marketing promotional tools. Specifically, sales promotion, personal selling, and public relations.
How can a firm design a sales promotion that not only drives short-term sales but also builds long-term customer loyalty?
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