Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 18, Problem 11AMK
Summary Introduction
To discuss: The self-regulation guidelines for the existing promotion and new promotion.
Introduction:
Public relation is the way were companies and people gather together to communicate with their target audience, with the goal to create a best impression in the customers’ minds.
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Check out a sample textbook solutionStudents have asked these similar questions
Describe a self-regulation guideline you believe would improve the value of (a) an existing fonn of promotion and (b) a new promotional practice.
In what ways can sales promotion be integrated with other marketing communication tools, such as advertising and public relations, to create a cohesive promotional mix?
Identify and briefly describe the four promotionalmethods an organization can use in its promotion mix
Chapter 18 Solutions
Marketing
Ch. 18.1 - Prob. 18.1LOCh. 18.1 - Prob. 18.1LRCh. 18.1 - Prob. 18.2LRCh. 18.2 - Prob. 18.2LOCh. 18.2 - Prob. 18.3LRCh. 18.2 - Prob. 18.4LRCh. 18.3 - Prob. 18.3LOCh. 18.3 - Prob. 1MRDCh. 18.3 - Prob. 18.5LRCh. 18.3 - Prob. 18.6LR
Ch. 18.3 - Prob. 18.7LRCh. 18.3 - Prob. 18.8LRCh. 18.3 - Prob. 18.9LRCh. 18.4 - Prob. 18.4LOCh. 18.4 - Prob. 18.10LRCh. 18.4 - Prob. 18.11LRCh. 18.4 - Prob. 18.12LRCh. 18.5 - Prob. 18.5LOCh. 18.5 - Prob. 18.13LRCh. 18.5 - Prob. 18.14LRCh. 18 - Prob. 1AMKCh. 18 - Prob. 2AMKCh. 18 - Prob. 3AMKCh. 18 - Prob. 4AMKCh. 18 - Prob. 5AMKCh. 18 - Prob. 6AMKCh. 18 - Prob. 7AMKCh. 18 - Prob. 8AMKCh. 18 - Prob. 9AMKCh. 18 - Prob. 10AMKCh. 18 - Prob. 11AMKCh. 18 - Prob. 1BYMPCh. 18 - Prob. 2BYMPCh. 18 - Prob. 3BYMPCh. 18 - Prob. 1VCCh. 18 - Prob. 2VCCh. 18 - Prob. 3VCCh. 18 - Prob. 4VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Given an example of market conditions and promotional objectives, identify the most effective promotional tactic.arrow_forwardIdentify, explain and describe the major ingredients of a promotion mix. Give examplesarrow_forwardWhat is the main difference between Advertising and Sales Promotion?arrow_forward
- Define the terms Advertising, Public Relations, and Sales Promotion?arrow_forwardExamine the advantages and disadvantages of traditional advertising channels, focusing on their reach, cost-effectiveness, and ability to engage audiences.arrow_forwardSpecify which trade-oriented sales promotions and public relations tools you will use.arrow_forward
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