Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 18, Problem 11AMK
Summary Introduction
To discuss: The self-regulation guidelines for the existing promotion and new promotion.
Introduction:
Public relation is the way were companies and people gather together to communicate with their target audience, with the goal to create a best impression in the customers’ minds.
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Check out a sample textbook solutionStudents have asked these similar questions
Describe a self-regulation guideline you believe would improve the value of (a) an existing fonn of promotion and (b) a new promotional practice.
In what ways can sales promotion be integrated with other marketing communication tools, such as advertising and public relations, to create a cohesive promotional mix?
Identify and briefly describe the four promotionalmethods an organization can use in its promotion mix
Chapter 18 Solutions
Marketing
Ch. 18.1 - Prob. 18.1LOCh. 18.1 - Prob. 18.1LRCh. 18.1 - Prob. 18.2LRCh. 18.2 - Prob. 18.2LOCh. 18.2 - Prob. 18.3LRCh. 18.2 - Prob. 18.4LRCh. 18.3 - Prob. 18.3LOCh. 18.3 - Prob. 1MRDCh. 18.3 - Prob. 18.5LRCh. 18.3 - Prob. 18.6LR
Ch. 18.3 - Prob. 18.7LRCh. 18.3 - Prob. 18.8LRCh. 18.3 - Prob. 18.9LRCh. 18.4 - Prob. 18.4LOCh. 18.4 - Prob. 18.10LRCh. 18.4 - Prob. 18.11LRCh. 18.4 - Prob. 18.12LRCh. 18.5 - Prob. 18.5LOCh. 18.5 - Prob. 18.13LRCh. 18.5 - Prob. 18.14LRCh. 18 - Prob. 1AMKCh. 18 - Prob. 2AMKCh. 18 - Prob. 3AMKCh. 18 - Prob. 4AMKCh. 18 - Prob. 5AMKCh. 18 - Prob. 6AMKCh. 18 - Prob. 7AMKCh. 18 - Prob. 8AMKCh. 18 - Prob. 9AMKCh. 18 - Prob. 10AMKCh. 18 - Prob. 11AMKCh. 18 - Prob. 1BYMPCh. 18 - Prob. 2BYMPCh. 18 - Prob. 3BYMPCh. 18 - Prob. 1VCCh. 18 - Prob. 2VCCh. 18 - Prob. 3VCCh. 18 - Prob. 4VC
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Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Identify, explain and describe the major ingredients of a promotion mix. Give examplesarrow_forwardGiven an example of market conditions and promotional objectives, identify the most effective promotional tactic.arrow_forwardWhat is the main difference between Advertising and Sales Promotion?arrow_forward
- Specify which trade-oriented sales promotions and public relations tools you will use.arrow_forwardThough advertising provides marketers a way to pay for access to communicate with target markets, it is frequently criticized. Is advertising a good choice for your organization and its target audience? Determine the relevant criticisms of advertising and propose solutions for your organization and its promotional strategy.arrow_forwardIdentify the advantages and disadvantages of newspapers and television as media to carry your firm's promotional message. Which of the two receives the most advertising revenues and what are key advantages and disadvantages of both?arrow_forward
- Give at least three ways on how you are going to integrate some of the traditional marketing promotional tools. Specifically, sales promotion, personal selling, and public relations.arrow_forwardWhat is the main purpose of promotion ?arrow_forwardExplain the Appropriate Promotional Tools and Activities that could be used for Effective Promotion of Businesses having Small Budget for Promotional Purposes.arrow_forward
- What is promotion? Advertising Print Advertising Public Relations Persuasive communication about a product, a service, or an ideaarrow_forwardWhat are the merits or benefits of sales promotion? Assessment of sales promotion This should include but are not limited to the following: Discussions on merits or benefits of sales promotion Explanation on why and how sales promotions approach might be used Examples must be included.arrow_forwardChoose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.arrow_forward
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