In what ways does the ad attempt to manipulate the consumer into buying the particular product it sells? On what emotions and desires does the ad play?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
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In what ways does the ad attempt to manipulate the consumer into buying the
particular product it sells? On what emotions and desires does the ad play? 

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9780357033791
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