
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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In your own understanding, kindly use your own words please expound briefly the potential Advantages and Limitations in detail on
How Sales Promotion and Advertising may influence Product Awareness/Sales in the market?
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- How would you simple but detailed describe to someone unfamiliar with marketing what marketing is? Compare and contrast Marketing with selling, promotion, and Advertising.arrow_forwardWhich advertising and marketing strategies are not as persuasive? Are these strategies ethical? Why or why not?arrow_forwardWhat measures of effectiveness are used for advertising, sales promotion and public relations?arrow_forward
- In what ways does the potency of word-of-mouth marketing as a promotional strategy derive from its inherent characteristics ?arrow_forwardIn what intricate ways does promotional advertising strategically foster the cultivation and augmentation of brand equity and brand image, navigating the dynamic landscape of consumer perceptions, market positioning, and competitive environments to establish enduring associations and resonate deeply with target audiences?arrow_forwardMany people think that marketing is just about advertising and promotion. Why is this not accurate? Please Be specific in your response.arrow_forward
- What are negative keywords in online advertising, and how do they influence ad targeting?arrow_forwardExplain the problems and pitfalls of allowing the audience to have control over the promotion in operations ?arrow_forwardWhat do you think is the reason for the growing popularity of sales promotion as a marketing tool?arrow_forward
- Why would an advertiser choose radio advertising over other available media?arrow_forwardWhat is the dfference between advertising and publicity?arrow_forwardGo to YouTube and find a video advertisement that you think is particularly interesting. Describe the video advertisement or link it to your post. Then answer the following questions: What is the product being marketed and who it's the target market? How does the advertisement appeal to the target market? Do you think that this is effective or not? Why?arrow_forward
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