Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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In your own understanding, kindly use your own words please expound briefly the potential Advantages and Limitations in detail on
How Sales Promotion and Advertising may influence Product Awareness/Sales in the market?
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- Explain what impact can a lack of budget or inadequate resources have on the success or failure of an advertising campaign?arrow_forwardHow would you simple but detailed describe to someone unfamiliar with marketing what marketing is? Compare and contrast Marketing with selling, promotion, and Advertising.arrow_forwardWhich advertising and marketing strategies are not as persuasive? Are these strategies ethical? Why or why not?arrow_forward
- How does Advertising affects brand management and development ?arrow_forwardIn what ways does the potency of word-of-mouth marketing as a promotional strategy derive from its inherent characteristics ?arrow_forwardIn what intricate ways does promotional advertising strategically foster the cultivation and augmentation of brand equity and brand image, navigating the dynamic landscape of consumer perceptions, market positioning, and competitive environments to establish enduring associations and resonate deeply with target audiences?arrow_forward
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