MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 17, Problem 7MA
Summary Introduction
To decide: The kind of store that person X prefers to shop.
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You can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.
Just Answer the Number 2!
Here is the answer for the number 1.
Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers.
Retailing business has some major benefits which are as follows -
Convenience for customers in terms of time, place, stocks, etc.
Encourages impulsive purchases
More secure than online shopping
Greater sales potential
Promotes competitive environment
Deciding retail prices
A retailer such as a grocer feels entitled to decide on the retail price of the products he sells rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…
The same brand and model of tablet is sold by specialty computer stores, discount stores, category specialists, online retailers, and warehouse stores. Why would a customer choose one retail format over the others?
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Similar questions
- Just ANswer the Number 3! Here is the answer for the number 1. Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers. Retailing business has some major benefits which are as follows - Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases More secure than online shopping Greater sales potential Promotes competitive environment Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…arrow_forwardExplain what a wholesaler does. How does this benefit the retailer? How does this benefit the manufacture?arrow_forwardWrite a paragraph about how to buy from Amazon.arrow_forward
- Explain the concept of "atmospherics" in the field of retailing. Do you believe it has been valid in attracting you to enter a store at different stages throughout your life? Give an example where it has been or has not been effective for you. Describe where a major retail chain which has traditional brick and mortar retailing outlets has managed to keep the "tone" of the atmospherics the same in their E-Commerce retail outlet.arrow_forwardWhich types of retail outlets are best suited to intensive distribution? To selective distribution? To exclusive distribution? Explain your answer in each case.arrow_forwardOnline retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to GAP Clothing Retailer.arrow_forward
- Online retailing is an important component for clothing retailers. Analyse the advantages of online retailing that are most applicable to your clothing retailer.Identify the type/s of online shopper your online store will appeal to. Explain your reasoning. Outline your plan to promote your online store and make sure to include the below:• Explain how you will create awareness of the online store.• Explain some ideas for the on-site promotion of products.arrow_forwardPlease assist Based on a retail store that sells clothing for the age between 8 and 40 years .Describe your merchandise philosophy.arrow_forwardFast-fashion is relatively a new business model that has become quite successful in apparel retailing. How would you compare and contrast fast-fashion with the traditional apparel retailing from supply chain and consumer’s point of view?arrow_forward
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