MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 17, Problem 7MA
Summary Introduction

To decide:   The kind of store that person X prefers to shop.

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You can purchase apparel at a discount store, specialty store, categoryspecialist, off-price retailer, department store, or Internet-only store.From which of these types of stores do you shop? Explain why youprefer one type store over another.
Just Answer the Number 2!   Here is the answer for the number 1.   Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers.  Retailing business has some major benefits which are as follows -  Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases  More secure than online shopping  Greater sales potential  Promotes competitive environment    Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells  rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is  not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…
The same brand and model of tablet is sold by specialty computer stores, discount stores, category specialists, online retailers, and warehouse stores. Why would a customer choose one retail format over the others?
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