MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 17, Problem 2MA
Summary Introduction
To discuss: The factors that must be considered while selecting the retail partners and the kind of retailer that person X will select as a partner.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
What issues should manufacturers consider when choosing retail partners?
Choose a retail business that you want to start. Where do you want to start?
Who are your target customers?
What are the goals of your business?
Choose an ownership form and the type of retailer.
What value added services would you provide to your customers?
What types of retailers would attract our target audience?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Assume you are considering opening a retail business. You are trying to decide whether to have a traditional “brick-and-mortar” store or to sell only online. Explain how the activities and costs differ between these two retail arrangements.arrow_forwardThis chapter discusses that at the heart of every business endeavor is an exchange between buyer and seller. How does this relate to TripAdvisor’s business?arrow_forwardWhat issues should manufacturers consider when choosing retail partnerarrow_forward
- If you were to sell a highly perishable low-priced product, such as ice cream sticks for a broad market, what would be your considerations for your distribution system? What would be your likely recommended distribution price?arrow_forwardIn a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.arrow_forwardRecognize how different Retailers determines their best customers?arrow_forward
- What types of retailers, if any, should we work with to sell our product?arrow_forwardGiven Warby Parker’s original idea of selling online to minimize distribution costs and keep prices low, do you agree with its more recent decision to open dozens of stores? Explain your answer.arrow_forwardThink about some of the consumer products you buy frequently, such as cereal, painkillers, or snack foods. Do you appreciate the range of choices available to you when you shop for these items, or do you wish that companies would narrow the options to a handful in each category? Why?arrow_forward
arrow_back_ios
arrow_forward_ios
