MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
bartleby

Concept explainers

Question
Book Icon
Chapter 17.3, Problem 2PC
Summary Introduction

To determine: Difference between intensive, exclusive, and selective levels of distribution intensity.

Introduction: Intensive distribution refers to the placement of product at many outlets as possible. Exclusive distribution allows exclusive geographic territories to a limited number of retailers to market or sells the products.

Selective distribution refers to selling or marketing of products through the few selected retailers.

Blurred answer
Students have asked these similar questions
Explain what are the three degrees of distribution density?
What is the difference between an exclusive distribution and intensive distribution?
How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussion