Explain the concept of "atmospherics" in the field of retailing. Do you believe it has been valid in attracting you to enter a store at different stages throughout your life? Give an example where it has been or has not been effective for you. Describe where a major retail chain which has traditional brick and mortar retailing outlets has managed to keep the "tone" of the atmospherics the same in their E-Commerce retail outlet.

The retailing landscape has evolved over the last decade. More recently because of Pandemic restrictions around the world and widespread uptake of technology, everyone is shopping online more. There is a strong positive trend. Do you think this will continue? How do you see online retailing evolving in the short to long term? Be specific and give examples of which product categories are most likely to be affected.

Some marketers believe that online stores will replace traditional stores in the near future. Othermarketers have opposite opinions, believing traditional stores will still maintain the same position.In what ways and to what extent do you think that non-store retailing poses a threat to conventional retailers? Use examples to support your discussion.

Discuss the impact of the growing number of dual income households on (a) nonstore retailing and (b) the retail mix.

Think of a company that you shop with online. Explain the benefits of shopping online.

What aspects of omnichannel retailing would benefit you as a consumer?

Develop a chart to highlight the role of each of the four main elements of the retailing mix across the four stages of the retail life cycle.   Chapter 15 of :

Some marketers believe that online stores will replace traditional stores in the near future. Other marketers have opposite opinions, believing traditional stores will still maintain the same position. In what ways and to what extent do you think that non-store retailing poses a threat toconventional retailers? Use examples to support your discussion. Answer the question in 300 words and use at least 2 references to support your answer.