MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 17.6, Problem 3PC
Summary Introduction
To determine: Challenges faced by retailers when marketing their products through multiple channels.
Introduction: Multiple channels strategy refers to the marketing strategy where the product is marketed and sold through a number of channels such as online stores, physical stores, and catalogs.
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What challenges do retailers face when marketing theirproducts through multiple channels?
What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
Select a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from. What are the advantages and challenges of using multiple channels? Are these retailers effective at product distribution to consumers?
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- discusss how do businesses determine which marketing channels to use for their products?arrow_forwardHow can businesses use multichannel marketing to reach customers through multiple channels simultaneously?arrow_forwardHow does multi-channel marketing facilitate the nurturing of customer relationships and driving customer loyalty?arrow_forward
- what are the uncertainty which is generally faced by buyers and sellers ? how these uncertainty overcome by assistance of channel members ? Define Positioning and specialisation and how both contribute to overcome uncertainty faced by buyers and sellers ?arrow_forwardWhat is channel of distribution?arrow_forwardIf your product will be sold to another member in the marketing channel, discuss whether a merchant wholesaler, agent, or broker is most suitable as your channel customer.arrow_forward
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