MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 17.6, Problem 3PC
Summary Introduction

To determine: Challenges faced by retailers when marketing their products through multiple channels.

Introduction: Multiple channels strategy refers to the marketing strategy where the product is marketed and sold through a number of channels such as online stores, physical stores, and catalogs.

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Students have asked these similar questions
What challenges do retailers face when marketing theirproducts through multiple channels?
What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?
Select a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from.  What are the advantages and challenges of using multiple channels?  Are these retailers effective at product distribution to consumers?
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