MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
expand_more
expand_more
format_list_bulleted
Question
Chapter 17, Problem 3MA
Summary Introduction
To discuss: Whether person X agrees with the provided argument and discuss whether the consumers would make purchases straight from the manufacturers in the upcoming future.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
List and discuss the six most common gaps between manufacturers and consumers with which Retailers can mitigate, provide examples to support your answer.
Please don't use handwriting please
Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this viewpoint? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers based on the concepts related to retailing and omnichannel marketing.
If you were to sell a highly perishable low-priced product, such as ice cream sticks for a broad market, what would be your considerations for your distribution system? What would be your likely recommended distribution price?
Knowledge Booster
Similar questions
- What lines of retail trade do you believe will be most affected by the growth of retailing on the Internet?arrow_forwardWhat issues should manufacturers consider when choosing retail partners?arrow_forwardJust ANswer the Number 3! Here is the answer for the number 1. Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers. Retailing business has some major benefits which are as follows - Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases More secure than online shopping Greater sales potential Promotes competitive environment Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…arrow_forward
- Just Answer the Number 2! Here is the answer for the number 1. Retailing is the process of part of the supply chain management in which a retailer deals or interacts directly with the customers. In retailing there can be a brick and mortar store or an online store through which the products and services can be offered to the customers. Retailing business has some major benefits which are as follows - Convenience for customers in terms of time, place, stocks, etc. Encourages impulsive purchases More secure than online shopping Greater sales potential Promotes competitive environment Deciding retail prices A retailer such as a grocer feels entitled to decide on the retail price of the products he sells rather than obey a supplier's SRPS as a retailer bears expenses and efforts in the form of capital, manpower, time and energy which sometimes is not justified in the margin given by the company or in the SRPS. A retailer is the last chain in supply management and he has a…arrow_forwardSome argue that retailers can be eliminated from the distributionchannel because they only add costs to the final product withoutcreating any value-added services in the process. Do you agree with thisperspective? Are consumers likely to make most purchases directly frommanufacturers in the near future? Provide justification for your answers.arrow_forwardCoupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer? Why?arrow_forward
- Select a consumer product that is sold through multiple channels. Explain the various channels and the type of retailer you can purchase the product from. What are the advantages and challenges of using multiple channels? Are these retailers effective at product distribution to consumers?arrow_forwardThere is little doubt that recent e-commerce growth has driven significant disruption in the retail sector. In most cases, this disruption is blamed for financial losses and brick-and-mortar closures across the industry. However, little attention is paid to the benefits e-commerce provides retailers, including brick-and-mortar brands. discuss the extent to which you agree/disagree with this statement, offering at least 3 reasons.arrow_forwardGive your own example of general types of marketing intermediaries (one example per type).arrow_forward
arrow_back_ios
arrow_forward_ios
