Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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| Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer? Why? |
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Introduction
Distribution is very important part of any company and innovation in distribution is as necessary as innovation in product or any other business part. Distribution helps to take the product from the manufacturer to the consumer.
Different mediators will be present in any distribution channel. They can be retailer, wholesalers, distributors, e-commerce website, etc.
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