Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 14, Problem 2ALC
Summary Introduction
To discuss: A self-analysis over online/digital shopping with in store purchase activities.
Introduction:
Online marketing is the attraction poised on the customers who use websites. This is done by making promotional messages more appealing to customers.
Digital marketing is promoting products through digital channels or other digital media. This might or might not require internet.
In store marketing is communicating and creating awareness about the product at the purchase point. This includes sampling, coupons, and demonstrations.
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Research has shown that many consumers use the Internet to investigate purchases before actually buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying, rather than pure research?
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Chapter 14 Solutions
Marketing: An Introduction (13th Edition)
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