To discuss: The last time that Person X have purchased through direct or digital marketing. The product that was purchased by Person X and the reason for the purchase through direct marketing. The last rejection that was made by Person X through direct or online marketing and the reason for the rejection. The advices that Person X will provide for the direct marketers.
Introduction:
Online marketing is the attraction poised on the customers who use websites. This is done by making promotional messages more appealing to customers.
Digital marketing is promoting products through digital channels or other digital media. This might or might not require internet.
In store marketing is communicating and creating awareness about the product at the purchase point. This includes sampling, coupons, and demonstrations.
Explanation of Solution
Person X has purchased a new mobile through direct marketing a month ago. Person X prefers direct marketing rather than digital marketing for electronic gadgets as the electronic items and huge investment needs special attention. Person X has preferred the online shopping for cosmetic items, thus she has rejected to purchase cosmetic items through direct marketing and the major reason is the cost. Person X notices that the cost of the cosmetic items are lesser on digital marketing when compared to direct marketing.
Person X states that the direct marketers must concentrate on their consumers and must remember the general elements of sales in order to make direct
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Chapter 14 Solutions
Marketing: An Introduction (13th Edition)
- Prior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?arrow_forwardHow can a company use internet marketing to draw new customers to its online store?arrow_forwardHow will you practice marketing effectively? Please explain with 800-1000 wordsarrow_forward
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- Enhancing and optimizing customer retention and loyalty is an important part of any marketing plan. Explain why this is the case, and give two examples of businesses that use this strategy?arrow_forwardFor a very long time, direct marketing has been a successful technique for marketers. Give some justification for why direct marketing has been so successful.arrow_forwardWhat skills and knowledge do you need to possess in order to develop a useful marketing plan?arrow_forward
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