Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.3DQ
Summary Introduction
To discuss: The challenges and advantages of social media marketing.
Introduction:
Social media marketing is an internet marketing that uses social networking sites as a marketing tool. The goal of such a company will be to increase the brand value and extends customer reach.
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Marketing: An Introduction (13th Edition)
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