Identify a brand you feel does an exceptionally good job of connecting with consumers on social media. Write a post about the brand's social media strategies, including links and/or screenshots of examples. What social media platforms is your brand using? How is your brand using these platforms?
Identify a brand you feel does an exceptionally good job of connecting with consumers on social media. Write a post about the brand's social media strategies, including links and/or screenshots of examples. What social media platforms is your brand using? How is your brand using these platforms?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Identify a brand you feel does an exceptionally good job of connecting with consumers on social media. Write a post about the brand's social media strategies, including links and/or screenshots of examples. What social media platforms is your brand using? How is your brand using these platforms? How is your brand creating brand advocates? Is your brand posting the same content on different social media platforms? Why or why not? What could brands do better to connect with consumers via social media? Provide suggestions of how your brand could reach even more consumers on social media.
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