Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.2DQ
Summary Introduction
To determine: Blogs and the way the marketers utilize it to market their services and products. The advantages and disadvantages the blogs pose on the managers.
Introduction:
Marketing is the process where the aim goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers end.
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Marketing: An Introduction (13th Edition)
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