Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.19MML
Summary Introduction
To review: The guidelines and disclosure about the online, mobile advertisements, and social media that are provided by Federal Trade Commission. Whether the needs of Federal Trade Commission with regards to the advertisements and endorsements make Social media T less effective as an advertising medium.
Introduction:
Direct digital marketing has a direct involvement in engagement of the targeted individual consumers and communities of customers to get two factors like the immediate reply and building up an ultimate relationship with customer.
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Marketing: An Introduction (13th Edition)
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