What public policy issues are related to direct and digital marketing? (AACSB: Written and Oral Communication; Reflective Thinking)

Whal are different types of branded content? Howdo marketers use branded entertainment and sup· port media. such as directories, out-of-home me·dia, and place-based media, to communicate withconsumers?

With the rapid transformation of technology innovation, it is projected that the modernization of Internet technology, systems, and methodologies are going to impact digital marketing in various ways beyond one’s imagination. List and discuss the 4 trends that support this, which are: Phygital, Smart Cities, Block Chain, and Digital Campfires.  Please make sure to include relevant examples for support.

What Shopee app could do in terms of Regulatory Changes? Would they benefit on this or not? Discuss how they can better apply it.