1. Nowadays, consumers have become less interested to traditional media with the advancement of technology. There are times that commercials can be skipped, radio stations can be changed, mail can be thrown away, and banner/billboard ads can be blocked. This only means that marketing methods are often ignored or even seen as ineffective. With this scenario, do you think businesses/companies should stop using the traditional approach of marketing and rely on contemporary marketing, why?

1. Nowadays, consumers have become less interested to traditional media with the advancement of technology. There are times that commercials can be skipped, radio stations can be changed, mail can be thrown away, and banner/billboard ads can be blocked. This only means that marketing methods are often ignored or even seen as ineffective. With this scenario, do you think businesses/companies should stop using the traditional approach of marketing and rely on contemporary marketing, why?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section: Chapter Questions

Problem 4DRQ

See similar textbooks

Similar questions

Direct Marketing Effects Today Is direct marketing effective in the today’s marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business Some of the more important breakthroughs in this type of marketing are speed of communication, access to information, and availability of endless choices What are some of the benefits and challenges organizations face when using Internet technology in marketing in the future?
E- marketing has shaped the business in the recent times ..What are the advantages of E- Marketing ?
Prior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?
With marketers increasingly adopting more and more refined market segmentation schemes fueled by the Internet and other customization efforts some claim mass marketing is dead. Others counter there will always be room for large brands employing marketing programs to target themass market. Do you believe mass marketing is dead? If so, why.If not, why not?
why is technology on marketing very important to today's society ?
How will you practice marketing effectively? Please explain with 800-1000 words
The reason that MICRO-marketing costs too much in many firms is that: the marketing concept has not been accepted and implemented. most new products are not necessary to meet competition. marketing is not really needed. advertising is usually ineffective. None of the above--marketing never costs too much.
A company’s marketing environment consists of actors and forces outside the company that affect marketing management’s ability to develop and keep successful transactions with its target customers. The environment today is changing very quickly, and it is difficult to predict what the future will bring. It is important therefor to monitor the market environment and, if necessary, change the marketing plan to meet new opportunities or threats. It is dangerous for the life of the company to ignore what is going on in the environment. (i). Identify the two main forces and explain how each affects companies marketing efforts to survive in business environment.
What is marketing? Can you describe here as if you explain to your friend (of course not Business major)? Then, Let's compare and contrast Marketing with selling, promotion, and Advertising.
How can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?
A marketing system should sense, serve, and satisfy consumer needs while also improving the quality of their lives. Marketers may take actions by understanding customer needs and organizational practices, therefore marketing is currently facing many criticisms. Some of them are justified, while others are not. Certain marketing practises according to social critics, harm individual, consumers, and society as a whole, how to formulate this situation?
Carefully explain the concept of Marketing in your words and briefly describe the universal functions associated with marketing. a). Identify and briefly explain the five major parts of the environment of marketing. (b). Identify and carefully describe the controllable factors and the uncontrollable factors of the environment of marketing. (Note: Please make sure that you identify and explain the controllable factors of top management, the controllable factors of marketing, and the uncontrollable factors of the external environment.)