Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 10, Problem 4VC
Summary Introduction
Case summary:
Company GP is a manufacturer of the action cameras and the software that is utilized for video editing. The product line of the of the company includes various cameras, apparels, mounts, a drone, and a 360 degree six camera array that is sold through numerous retailers like Retailer BB, Retailer R, Retailer T, and on the website of Company GP. The founder of the company is Person NW was inspired from his interest on taking photos and his passion towards surfing.
Characters in the case:
- Company GP
- Person NW
- Retailer BB
- Retailer R
- Retailer T
Introduction:
A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.
To determine: The eight reason for the failure of the new product that Company GP avoid to make sure the success of their products
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Zippo lighters have been around for more than 80 years. Butas the number of smokers in the United States continues todecline, Zippo has spent the last half-century scouting theworld for new markets. Today, Zippo is a status symbol amongChinese consumers, who prefer U.S. products. Recently, Zippoalso broadened its product line to include watches, writinginstruments, and items for outdoor enthusiasts. Can you thinkof other product lines that would be logical extensions forZippo? And if Zippo decided to introduce additional productlines, which would work better: a global marketing strategy ora multidomestic strategy? Explain the reasons for your choice.
How To Build A Menswear Brand – An Interview With Owen & Fred
Owen & Fred was a company founded by Mike Arnot after he realised that high-quality yet affordable American-made men’s accessories were not available in the market.
So, what?
Make your own.
Mike then went on to create an e-commerce business that curates great products and help others like him do the same.
What They Did To SucceedRepeat orders make up 35% of Owen & Fred’s revenue. In their industry, that’s incredible. Almost unbelievable.
That’s because of Owen & Fred values and prizes their customers. They made their products, their marketing campaigns and the entire customer experience amazing.
They even received a compliment from one of their customers: “never purchased from a company that actually delivered a product that amazing.”
Key TakeawayEven if you’re an e-commerce store that does drop-shipping or product curation, you still have to ensure that your product(s) is amazing.
An amazing product makes…
Biltong Boytjies
Biltong Boytjies is South Africa's best biltong store and the preferred 'Oom' of online biltong shops for succulent, artisanally crafted and cured, freshly produced, high-quality, premium Biltong. Tired of dry, stale-tasting biltong that's tainted by plastic packaging? So were we! Our Biltong Boytjies journey started not just out of love - but out of necessity. As a true Biltong ouens, we were extremely disappointed with the quality and service we had received from many Biltong stores across the country; be it in-store or online. Why? We could never find Fresh, Succulent, Premium Biltong!
Packaged biltong from major stores sits on the shelves for weeks and is tainted by plastic packaging and so it often seems dry and dull-tasting; ruining rich flavour profiles. We knew that there were other Biltong Lovers who felt the same way we did! We took everything we love about our freshly produced and cured Premium Traditional Biltong "Known as the best Biltong in South Africa…
Chapter 10 Solutions
Marketing
Ch. 10.1 - Prob. 10.1LOCh. 10.2 - Prob. 10.2LOCh. 10.2 - Prob. 10.1LRCh. 10.2 - Prob. 10.2LRCh. 10.3 - Prob. 10.3LOCh. 10.4 - Prob. 10.4LOCh. 10.4 - Prob. 10.3LRCh. 10.4 - Prob. 10.4LRCh. 10.4 - Prob. 10.5LRCh. 10.5 - Prob. 10.5LO
Ch. 10.5 - Prob. 10.6LRCh. 10.5 - Prob. 10.7LRCh. 10.5 - Prob. 10.8LRCh. 10.5 - Prob. 10.9LRCh. 10.5 - Prob. 10.10LRCh. 10.5 - Prob. 10.11LRCh. 10 - Prob. 1AMKCh. 10 - Prob. 2AMKCh. 10 - Prob. 3AMKCh. 10 - Prob. 4AMKCh. 10 - Prob. 5AMKCh. 10 - Prob. 6AMKCh. 10 - Prob. 1VCCh. 10 - Prob. 2VCCh. 10 - Prob. 3VCCh. 10 - Prob. 4VCCh. 10 - Prob. 5VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Please answer all parts. its a single question You being an entrepreneur launch a new form of anti-lies shampoo which is quite-beneficial for defense against hair fall. Although there is no other shampoo which is beneficial for both of these benefits. Then there is a need to check customer perception regarding the shampoo which is offering both of these benefits. Therefore you conducted a survey from those who are suffering mainly from issues of lies. Although your brand is found to be in fourth quadrant of the perceptual mapping grid (as it is in initial phase), this needs to formulate following: Statement through which you will decrease various forms of risks of using your brand Value Proposition grid (product Based) for your shampoo to improve worth but do not decrease price un-necessarily Statements (practical not…arrow_forwardGUIDE QUESTIONS: EASTERN AND WESTERN PERSPECTIVES ON THE SELF 1. Who is the influential person in your life that inspired you to take up marketing you have? Explain his or her eastern or western characteristics and how close these characteristics are to you. This influential person must be an actual person, not a fictional character. 2. Because of Western colonialism experienced by the Philippines for several decades, much of our practices and even our identities as Filipinos reflect some western ideals. Thus, the Philippine Culture is now a mixture of Eastern and Western culture. Looking into yourself, which of the two cultures mentioned is most dominant in your identity? Or are you also a mixture of two cultures? Use the discussion concepts as a basis for your explanation. 3. How can you promote cultural empathy through marketing and future profession?arrow_forwardWhile there are similarities between B2B and B2C marketing, there are differences between B2B and B2C marketing which lie in the marketing practices. With reference to this statement and the use of well expanded examples, describe in your own words the differences between B2B and B2C marketing.arrow_forward
- Write an executive summary on Japan, Switzerland, and Mexico promoting Nestle products.arrow_forward2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. Theyare filled with second-hand clothes, slight factory defects, and out-of-season fashion. Somebuyers are fond of buying ukay-ukay products because of its affordability and availability ofbranded products at low cost. For instance, instead of buying P1, 999 Levi Jeans on malls, you can buy second-hand Levi Jeans at P400 in Ukay-ukay shops. How do retailers pricethese Ukay-ukay products?__________________________________________________________________________arrow_forward2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. Theyare filled with second-hand clothes, slight factory defects, and out-of-season fashion. Somebuyers are fond of buying ukay-ukay products because of its affordability and availability ofbranded products at low cost. For instance, instead of buying P1, 999 Levi Jeans on malls, you can buy second-hand Levi Jeans at P400 in Ukay-ukay shops. How do retailers pricethese Ukay-ukay products?______________________________________________________________________________________________________________________________________________________________________________________________________________________________3. You probably enjoy seasonal sales that takes place at certain times of the yearsuch as ‘Christmas Sales’ and ‘Graduation Sales’. Why do retailers run these sales eachyear? Do you think this strategy is effective? Why or why not?_arrow_forward
- the Kate Spade commercial. This commercial enabled consumers to live out one of their fantasies. I think many people dream of living in a big city such as New York City, but due to logistics, for many of us that does not happen. This commercial helped the viewer understand what that experience would be like and creatively connects it to Kate Spade. Now, consumers will associate the city lifestyle with Kate Spade. This appeals to psychographics. Godin discusses that marketers should step away from demographic information and, instead, focus on information such as motivators, dreams, and values (Behind the Brand, 2018). Successful brand narratives do this very well. I discussed the LEGO Group in my post, and I think they also build on dreams and values; they appeal to a customer's dream to build the impossible and use their creativity (LEGO Group, 2020). In turn, when we think of these brands, we automatically feel these positive emotions. Do you think every company should use the…arrow_forwardI am gonna make a business proposal regarding a korean inspired food store. Can you please suggest some marketing strategy and what will I need for my business to be unique. I am accepting any suggestion. Thanks!arrow_forwardhttps://www.viddler.com/embed/bc9e993 1. What are the points of difference, or unique attributes, for GoPro products? 2. What/who are Go-Pro’s primary target markets? How does content marketing influence these markets?arrow_forward
- It's time to rethink tourism marketing in a pandemic world By Xinyi Liang -Pholsena | Aug 31, 2020 "........The crisis created by the coronavirus pandemic hit the travel industry especially hard. With travel at a near standstill, tourism offices should temporarily put destination promotion on the back burner and instead put a focus about communicating the crisis to the global travel audience. That was among the key recommendations put forth by several travel industry experts who spoke during the recent Virtual Destination Mekong Summit, which was organised by the Mekong Tourism Coordinating Office. Amid the widespread uncertainties that the pandemic has wrought across the travel industry, destination managers should always lead their communications with accurate and timely information, advised Sinisa Topalovic, global head of tourism, Horwath HTL. Important areas that tourism organisations should address include the epidemiological situation of the destination, when the…arrow_forwardIn Class, 10-25 Minutes for Teams As an entrepreneur, you know you want to open a new grocery store, but you aren't sure what kind of products you want to carry. Discuss the importance of national brands, store brands, and generic brands. Which brand or brands will your new store carry? Briefly explain your decision.arrow_forwardHonest Tea, the Coca-Cola brand that produced $130 million in global revenues last year, got its start because cofounder Seth Goldman didn’t like the options in the beverage coolers at convenience stores. So with the help of a former professor, he launched Honest Tea—the nation’s first fully organic bottled tea. But the company’s drive for success was not based not as much on profits as on a desire to change the world. With social responsibility steeped deep into its business model, Honest Tea set out to help develop the economic structure of impoverished nations. Honest Tea purchased raw ingredients from Native American and South African farmers and invested in its supplier-farmers to help them become self-reliant. Although Honest Tea has been a wholly owned subsidiary of the Coca-Cola Company since 2011, it continues to operate on the principles of social responsibility established by its founders. List as many examples as you can showing how Honest Tea defies the common social…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning