Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 10, Problem 5AMK

a)

Summary Introduction

To determine: The methods that Person X will suggest for the assessment of the commercial success for the new improved ketchup.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

b)

Summary Introduction

To determine: The methods that Person X will suggest for the assessment of the commercial success for the three-dimensional television system.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

c)

Summary Introduction

To determine: The methods that Person X will suggest for the assessment of the commercial success for the new toy for children.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

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What methods would you suggest to assess the potential commercial success of the following new products? (a) a new, improved ketchup; (b) a three- dimensional television system that has taken the company 10 years to develop; and (c) a new children’s toy on which the company holds a patent.
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