2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. They are filled with second-hand clothes, slight factory defects, and out-of-season fashion. Some buyers are fond of buying ukay-ukay products because of its affordability and availability of branded products at low cost. For instance, instead of buying P1, 999 Levi Jeans on malls, you can buy second-hand Levi Jeans at P400 in Ukay-ukay shops. How do retailers price these Ukay-ukay products?
2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. They are filled with second-hand clothes, slight factory defects, and out-of-season fashion. Some buyers are fond of buying ukay-ukay products because of its affordability and availability of branded products at low cost. For instance, instead of buying P1, 999 Levi Jeans on malls, you can buy second-hand Levi Jeans at P400 in Ukay-ukay shops. How do retailers price these Ukay-ukay products?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. They
are filled with second-hand clothes, slight factory defects, and out-of-season fashion. Some
buyers are fond of buying ukay-ukay products because of its affordability and availability of
branded products at low cost. For instance, instead of buying P1, 999 Levi Jeans on malls, you can buy second-hand Levi Jeans at P400 in Ukay-ukay shops. How do retailers price
these Ukay-ukay products?
__________________________________________________________________________
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