2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. They are filled with second-hand clothes, slight factory defects, and out-of-season fashion. Some buyers are fond of buying ukay-ukay products because of its affordability and availability of branded products at low cost. For instance, instead of buying P1, 999 Levi Jeans on malls, you can buy second-hand Levi Jeans at P400 in Ukay-ukay shops. How do retailers price these Ukay-ukay products?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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2. ‘Ukay-ukay’ Business. There are a lot of ukay-ukay shops in the country. They
are filled with second-hand clothes, slight factory defects, and out-of-season fashion. Some
buyers are fond of buying ukay-ukay products because of its affordability and availability of
branded products at low cost. For instance, instead of buying P1, 999 Levi Jeans on malls, you can buy second-hand Levi Jeans at P400 in Ukay-ukay shops. How do retailers price
these Ukay-ukay products?
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
3. You probably enjoy seasonal sales that takes place at certain times of the year
such as ‘Christmas Sales’ and ‘Graduation Sales’. Why do retailers run these sales each
year? Do you think this strategy is effective? Why or why not?
_

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