Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Concept explainers

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Chapter 10, Problem 6AMK

a)

Summary Introduction

To determine: The concept tests for the car that is electrically powered as the concept testing is a significant step in the new product process.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

b)

Summary Introduction

To determine: The concept tests for the automobiles new loan payment systems on the basis of the variable rate of interest as the concept testing is a significant step in the new product process.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

Summary Introduction

To determine: The difference in development of the concept tests for the products as there is an opposition of the services.

Introduction:

A product is a service or physical item that can be offered or made to a customer in order to satisfy their wants and needs. A company gets new products in two ways. One is acquisition and another one is developing a new product.

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Students have asked these similar questions
Concept testing is an important step in the new- product development process. Outline the concept tests for (a) an electrically powered car and (b) a new loan payment system for automobiles that is based on a variable interest rate. What are the differences in developing concept tests for products as opposed to services?
Please read carefully and answer all of the following questions: 1. Compare and contrast line extensions and product modifications. 2. Identify and describe the three major ways to modify existing products. 3. What is concept testing, and why is it important? 4. What is concept testing, and why is it important?
What is the main difference between a proof of concept and a prototype?
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