Your Task. Write a sales letter or an online e- mail message selling your product or service to be distributed to your prospective customers. Be sure to tell them how to respond.

Based on the comment that “customers don’t want to be sold,” what should a salesperson do to sell to a customer?

How are direct-mail and e-mail sales messages similar, and how are they different?

Which of the following IMC tools involves building up a good corporate image and handling unfavorable stories and events?     sales promotion     direct and digital marketing     public relations     advertising     personal selling

Have you ever participated in marketing or media research?  If so, then describe your experience.  If not, then describe a topic you would be interested in providing feedback on.

When you visited a shop to look at merchandise or purchase something, did you ever perceive a negative or positive feeling from the salesperson, not because of what they said, but how it was said? Did the tone come across as "stuffy, formal, bloated, ironic, sarcastic, flowery, rude, or inconsiderate," as the textbook says?

What core values should every salesperson possess? What is your opinion of the role of learning in sales?

Discuss the effectiveness of a sales letter when it grabs the reader’s attention, builds interest, and motivates action. What mistakes have you seen in sales letters that should be avoided in your writing? Provide some concrete examples on how they could be overcome.

When is handling a customer’s objections an important part of the personal selling process?

1. Many of us are not comfortable selling or don’t think we would be a good sales person. Find a video on a sales technique or process that they are comfortable with and would believe in. Provide the link to the video and write a 1-2 paragraph overview of the video and tell why you liked this sales technique.