Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Exciting new opportunities have presented themselves to you in the form of a consultant position with a big beverage producer. Be sure that your marketing strategy contains a discussion and explanation of the actions that may be performed to boost the company's online visibility, and that this information is included in the plan. Additionally, ensure that the discussion and explanation are part of your marketing strategy. Before going live with the website, you should be certain that each page has been subjected to extensive testing.
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- During the preapproach stage of the selling process, a salesperson should: Question 14 options: a) learn as much as possible about a prospect's organization and its buyers. b) create point-of-purchase displays. c) handle price objections and close the sale. d) provide information about various referrals and discounts available.arrow_forwardYou're consulting for a major beverage company. Include internet visibility enhancements in your marketing campaign. Before launching a website, test it thoroughly.arrow_forwardHow can a salesperson use personal selling skills in utilizing existing knowledge and gathering new information from the customer in order to advance the sales process. What are different ways to generate good customers referralsarrow_forward
- Based on the comment that “customers don’t want to be sold,” what should a salesperson do to sell to a customer?arrow_forwardIndicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: a. A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. b. A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix. c. A big grocery chain won’t stock a firm’s new popcornbased snack product because it doesn’t think there will be much consumer demand.arrow_forwardWrite a few short paragraphs that showcases the unique and exciting opportunities for brand partnerships within the entertainment industry. Your target audience is potential brand collaborators seeking innovative and engaging avenues to connect with their audience. Remember to keep the content concise, persuasive, and tailored to the needs and interests of potential brand partners in the entertainment sector. (Write at least 5 specific examples of creative opportunities).arrow_forward
- When you visited a shop to look at merchandise or purchase something, did you ever perceive a negative or positive feeling from the salesperson, not because of what they said, but how it was said? Did the tone come across as "stuffy, formal, bloated, ironic, sarcastic, flowery, rude, or inconsiderate," as the textbook says?arrow_forwardWhen do you know a website is effective in serving its target market? Describe how a website is not so good in terms of ease of navigation, content, use of color and visuals, article placement and presentation, etc Regarding Fitness Marketing, what are four questions that older adults should ask their doctor before adding exercise to their daily routine? Provide a brief description of the typical members of the target market who are: Women, 35+ years old, middle class, fitness interested, and healthy.arrow_forwardSearch the internet. Choose news, an incident, a trend, or an interesting event of the day.Also, choose a company of your choice. Considering the news gives a real-time marketing idea to the selected company.It can be Memes,Newsjacking, or real-time advertising.arrow_forward
- Which of the sales promotion tools described in the chapter would be best for stimulating sales of the following products or services? (a) A dry cleaner wanting to emphasize low prices on washed and pressed dress shirts, (b) Gummy Bears new black cherry flavour, (c) Procter & Gamble s efforts to bundle laundry detergent and fabric softener together in a combined marketing effort, and (d) A company that wants its customers to aid in developing a new jingle.arrow_forwardWhat are some advantages and disadvantages of an outcome-based evaluation on individual salespeople?arrow_forwardYou're giving counsel to a big beverage producer. Incorporate a plan to expand your company's internet visibility into your marketing strategy. Do a last check on every page before releasing it?arrow_forward
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