Discuss the effectiveness of a sales letter when it grabs the reader’s attention, builds interest, and motivates action. What mistakes have you seen in sales letters that should be avoided in your writing? Provide some concrete examples on how they could be overcome.

As the Marketing Manager for Hearst Magazines, you're responsible for promoting a new magazine called By Invitation Only.  You're in the process of developing your online marketing strategy and you've identified your target customers, targeted these customers through selected online channels, created compelling ad/post copy, determined appropriate metrics to track performance, and done so within budget.   Have you successfully completed all of the important steps in planning an online marketing campaign?  If so, please say so.  If not, please identify the step(s) that you've missed in the plan above.

CREATING SALES FORCE EVALUATION

How does advertising effect brand management and development? If building brand loyalty is one goal, can you identify several examples of businesses that have successfully used advertising campaigns to create strong brand equity?