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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Which type of support material is best for addressing a concept that has multiple meanings?
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- Why might Red Bull create its own sporting events, music festivals, and other promotional opportunities, rather than “slapping their name” on existing events, as the reporter in the video put it?arrow_forwardMarketing is Group of answer choices finding out the needs and wants of potential buyers (whether organizations or consumers) and then providing goods and services that meet or exceed the expectations of those buyers Finding out what the firm has to offer and then selling it to the best prospects Creating a need for the items that the firm has, advertising it, and selling it Selling a company's products or services to its customersarrow_forwardAssume you are in an organization that is experiencing difficulty competing with others within a particular industry as a result of the entry of several new competitors into the market. You have been tasked by the organization's leadership with developing a creative marketing solution.Develop a creative approach for improving specific processes, and utilize inductive arguments to support the proposed solution. The response should include one of the following: generalization, analogy, or causal argument.arrow_forward
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