Within the context of Relationship Marketing, discuss how cultural differences and diversity impact the development and maintenance of long-term customer relationships in global markets.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.5: Marketing Mix Strategies
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Within the context of Relationship Marketing, discuss how cultural differences and diversity impact the development and maintenance of long-term customer relationships in global markets.
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