Using examples of Japan and Brazil explain the Country-of-Origin (COO) effect in international marketing. What could be two positive COO effect and two negative COO effects.
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Using examples of Japan and Brazil explain the Country-of-Origin (COO) effect in international marketing. What could be two positive COO effect and two negative COO effects.
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- As the director of international marketing for a company producing refrigirators, develop a screening criteria for Brazil and Germany and evaluate the two countries. Add any additional assumptions about the company that are necessary. Explain and give examples of stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about a country and its effect on product perception.International Marketing is best defined by the following statement (choose the most accurate answer) Question 20 options: a) The act of marketing across borders. b) Marketing between countries and within each country. c) Identifying, understanding and satisfying global customer needs better than the competition. d) Coordinating marketing activities e) It is a task of responding to the uncontrollable factors in a Form's environment, while manipulating the controllable factors. f) All of the aboveCritically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. This assignment entails the identification of the company’s mission statement and the role ofinternationalisation in its business strategy. The main concepts of international marketingshould be applied to your case company. Your report should include:i. The company’s motives for international growthii. The markets targetediii. The methods of market entryThe implementation of the marketing mix should be discussed and the success or otherwiseof its international strategy should be evaluated.
- Marketers must recognize that global cultural differences include knowledge, beliefs, art, morals, law, customs, and often unique capabilities acquired by people in the global marketplace. Identify why the culture of a country might influence the costs of doing business in that country. Describe a country and examples which validate your answer.Choose a product or service from an existing company and select a foreign country where this company has a presence. Compare and contrast marketing in the domestic market versus in the foreign market. Should international marketing strategies vary from country to country? Why or why not?The European/African/Middle East regions include perhaps the greatest diversity in income levels and cultures possible, providing daunting challenges for international marketing managers. Consider your textbook readings and lectures for this week and answer the following question. Explain how economic, political, geographic and cultural factors influence the size and nature of marketing opportunities in the European/African/Middle East regions.
- Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.Suggest the most suitable market entry mode for selling the Jamaican time and patience bakery bread in germany, e.g. exporting,licensing, franchising, joint venture, wholly-‐owned subsidiary, etc. Explain your rationalefor the choice of entry mode for your product in detail.Q. No. 4. International Marketing is not as easy as domestic marketing” throw light on the statement with respect to the challenges faced in international marketing.
- Explain how Ford Motor company would utilize one of the four ways to do business within the international market space (four ways: no foreign marketing, foreign marketing, international marketing, and global marketing)International marketing is more complex than domestic marketing. Provide three reasons why that is the case and support your answers with examples.What is International marketing? Under this question make sure to include standardization vs differenciation, assesing market environment (4 P's), politic legal economic cultural competitive conditions.