Why are services becoming more and more important in business and specifically marketing?What are some examples of service based businesses? Give relevant data regarding the importance of services in US trade and explain the data. In international marketing, what challenges are faced with service based businesses, which are not found in goods based businesses?

Why are services becoming more and more important in business and specifically marketing?What are some examples of service based businesses? Give relevant data regarding the importance of services in US trade and explain the data. In international marketing, what challenges are faced with service based businesses, which are not found in goods based businesses?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 3DYMP

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