Critically discuss the different elements of culture for the international marketer. You are also required to briefly highlight their significance and their possible influences of the marketing mix.
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Critically discuss the different elements of culture for the international marketer. You are also required to briefly highlight their significance and their possible influences of the marketing mix.
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- Discuss any recent product whose introduction into a foreign culture may cause dysfunctional consequences and describe how the consequences might be eliminated and the product still profitably introduced. Please discuss this in light of international marketing, utilizing international marketing terms. Please discuss specifics, with detail.Your business is planning to expand internationally. Outline the four elements of culture and illustrate how these aspects may affect the promotion of products in different countriesDescribe 2 advantages and 2 disadvantages of standardized international marketing strategy.
- Culture has a great impact on international marketing. A marketer must have tostudy about the local culture in-depth before offering a product to them.Source: Abdin (2008) In the light of the above extract, critically discuss the relevance of the differentelements of culture for the international marketer.What is culture and why is it important in global marketing? Use examples.Explain the term "multicultural marketing" and how a multinational corporation such as Pepsi Cola or KFC, could utilize this strategy to avoid marketing blunders when introducing new products to your country. (use examples to support your answer)
- Analyze the impact of cultural factors on international marketing strategies, with a focus on Hofstede's cultural dimensions.Your business is attempting to expand into Japan. Explain how culture can affect each of the 4 Ps in an international marketing context for a business expanding to Japan.e. What are the basic forms of international business activities? f. List THREE (3) brands of each product that are made by domestic firms and THREE (3) products that are made by foreign firms?
- What are the three (3) stages of Internationalization? A)Exporting, Sales Subsidiary & Foreign Production B)Exporting, Joint Venture & Foreign Production C)Exporting, Joint Subsidiary & Local Production D)Exporting, Sales Subsidiary & Local Production,What is the effect of Lack of marketing strategies in international business (other than branding)“…International managers need factual and interpretive knowledge of culture. An international marketer should study deeply the culture of a country the company is planning to act in” Source: Jeannet and Hennessey (2001). In the light of the above extract, identify and critically analyse the different elements of culture.