Why would Gillette use a company sales force, while a smallindependent manufacturer of organic shaving cream usesmanufacturer’s representatives?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
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Why would Gillette use a company sales force, while a smallindependent manufacturer of organic shaving cream uses
manufacturer’s representatives? 
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