10 EXERCISES: 1. Why should an idea fit into a business strategy? 2.What would happen if products ideas were not discussed with customer? 3.How can patents and trademarks prevent product development? Cn the company use these patents or trademark to make competitive products? 4.How does the Customer Requirement Document help in keeping the product development on course?

10 EXERCISES: 1. Why should an idea fit into a business strategy? 2.What would happen if products ideas were not discussed with customer? 3.How can patents and trademarks prevent product development? Cn the company use these patents or trademark to make competitive products? 4.How does the Customer Requirement Document help in keeping the product development on course?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter12: Developing And Managing Products

Section: Chapter Questions

Problem 3DYMP

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