4. (a)What are reasons brand managers are allocating more of their marketing communications budgets to sales promotion rather than advertising? Does the increased use of sales promotion undermine brand equity? Explain. (b) What is meant by a sales promotion trap or spiral? What are the options for companies in deciding whether to participate in promotional wars? Explain. (c) Explain the following statement: “overly powerful sales promotions can overshadow the benefits of the brand”

Q: Advertising drive us to unnecessary purchases? Provide an example of a brand that persuaded you to…

A: Answer 1. Advertisement definitely leads to unnecessary purchase because in many situations the…

Q: Promotion for coca-cola please answer the following for coca-cola company  Advertising (paid media)…

A: Promotion is the different kinds of advertising and marketing activity, that attempts as well to…

Q: 8. Discuss how different types of buyers respond to different types of sales promotions. Which sales…

A: Sales promotion methods include coupons, samples, premiums, point-of-purchase displays, contests,…

Q: What comprehensive set of considerations and strategic factors should organizations meticulously…

A: The term "advertising budget" refers to an estimate of the total amount spent on promotions for…

Q: Many of Target’s competitors are attempting to imitate aspects of its advertising and promotional…

A: INTRODUCTION -  Target Corporation is a popular American retail corporation that is known for its…

Q: 15 Asking people questions about their thoughts and opinions about advertisements is an effective…

A: True. Market research does not finish after your advertising campaign is launched. Its performance…

Q: Please review the following advertising images and answer the following questions 6.1. What type of…

A: Promotion strategy is an aspect of the marketing department that deals with promoting goods or…

Q: 1. Consider yourself a Marketing Manager. Explain how you would develop an effective marketing…

A: In the dynamic landscape of marketing, strategies continually evolve to meet the ever-changing…

Q: what is the advertisement/commercial platform and its specific examples?

A: What Is an Ad Platform:-  A promotion stage is an innovation for adapting on the web traffic. By and…

Q: 1. What are the differences between traditional marketing and internet marketing ?

A: Disclaimer: Since you have asked multiple question, so we will solve the first question for you. If…

Q: Suppose you introduced a new consumer food product and invested heavily both in national advertising…

A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…

Q: How do brand amplifiers help marketing managers through their marketing communication activities?

A: The brand amplifiers help the marketing managers in various ways nowadays the brand amplifier is…

Q: Consider a new product is launched, and you are selected as an advertising expert to promote that…

A: The companies are developing the goods and services after going through the series of processes. The…

Q: What is the primary objective of the “Priceless” campaign?

A: The primary objective of the "Priceless" campaign was to distinguish MasterCard from other credit…

Q: a) Explain how each TV ad or commercial presented its message to the viewing consumer.

A: Advertising is simply a creative type of communication; a polite conversation that necessitates a…

Q: Please review the following advertising images and answer the following questions 6.1. What type of…

A: Advertising appeal is characterized as systems for commanding the notice of individuals to convince…

Q: Which promotional tool would be most appropriate for each of these businesses: RE/MAX home sales;…

A: In marketing, promotion is any type of marketing activity done by an organization to both inform and…

Q: Describe the importance of selecting the right keywords for pay-per-click (PPC) advertising…

A: Effective advertising campaigns engage the audience, sparking interest and building relationships…

Q: What is an expample of a company that has poor advertising? Describe this company. In detail, why is…

A: Example of a Company: BlackBerry LimitedA description of the company:Technology business BlackBerry…

Q: As a marketing consultant, you need to help a company of your choice from any industry you decide;…

A: A) Fashion industry IMC tools: Advertising, web marketing, public relations, direct marketing, and…

Q: Consider a new product is launched, and you are selected as an advertising expert to promote that…

A: Objectives of the organization are what guide the organization in carrying out its day-to-day…

Q: 1. Name some of the challenges marketers encounter when developing advertising and promotional…

A: Approach to solving the question Detailed explanation: Please see the below answer: 1. Challenges in…

Q: Your friend tells you that marketing is just about 'advertising and sales', discuss this statement…

A: In basic terms, promoting is the process of distinguishing client wants and determinants however…

Q: (a) Suppose Amazon.com has offered you free shipping on your next purchase of more than USD35. (i)…

A: Promotion is all about creating awareness about a product/service/brand/company and also boosting…

Q: of a specific advertisement that offers product or service and then identify those concrete values,…

A: Marketing influences people by making them aware of the product or the idea and then makes them to…

Q: What steps are required in developing an advertising program

A: Advertising budgets can be in the millions or even billions of dollars. It is important for…

Q: Advertising strategy for the release of a new line of running shoes produced by athletic apparel…

A: INTRODUCTION -  A company's outreach initiatives to build brand recognition and increase sales come…

Q: At a time when many consumers can avoid advertising messages via time-shifting devices, marketers…

A: Marketers design advertisements with the objective of generating awareness about the product and…

Q: ) explain TWO (2) communication objectives that your chosen brand has adopted in advertising running…

A: Premiumness refers to the high quality and high price of the products.

Q: A benefit of advertising is that:​   Question 40 options:   a)  ​it creates a long-term, committed…

A: Advertising can be defined as any paid form of communication by an identified sponsor. The purpose…

Q: By what primary purposes are advertising objectives classified? Explain. Provide two examples of…

A: Having objectives helps the team to make right decisions and the right direction. All the resources…

Q: Choose a company, brand or organization selling products, services, or ideas and create their next…

A: Introduction:  Marketing campaign:  It means the process of promoting the product or service…

Q: How can a firm create a sense of exclusivity in a sales promotion campaign without alienating…

A: Sales promotion refers to the marketing activities that are designed to stimulate immediate sales of…

Q: When the term "Marketing" is mentioned, many people assume it is only advertising. The fact of the…

A: Brand Development - The strategic process of generating and distinguishing the company's image,…

Q: Think about one brand for which you would like to create a consumer generated advertisement. What…

A: "Since you have posted multiple questions, we will provide the solution only to the first question…

Q: Write an essay on the following;  Advertising, along with other marketing communication tools, play…

A: Advertising plays a very great role in building the brand image in the eyes of customers, It makes…

Q: Keep Me Safe is an organisation that specialises in educating women about how to keep themselves…

A: The three functions that Keep Me Safe marketing channel members can perform are -  Transactional…

Q: Prepare a Product Life Cycle for advertising your favorite food.

A: The product life cycle involves five stages that a product passes through in its lifetime. The…

Q: Who is the audience for the ad, and how do you know?

A: Customers are in charge of the purchasing process, so if marketers want to stand out in a sea of…

Q: 4. with the help of ONE case study "levi's je or pulser" advertisement, explain the conce of AIDA…

A: The popular marketing model of all the classic marketing models is the AIDA model that tracks the…

Q: Best Ad -- Worst Ad Describe your favorite advertisement, and why. Do you think it is effective in…

A: Advertisement refers to the medium through which companies/firms promote their products &…

Q: Need the correct answer to this practice question I found online please What is marketing mix? It is…

A: The marketing mix is a term that describes the set of tactics or actions that a company uses to…

Q: Several brands focus on the importance of promoting to the consumer directly with their…

A: Advertising - It is a form of promotion or marketing to promote products/services and attract the…

Q: 1.What is the role of sales promotion in marketing? 2.Aside from the negative effect on brand…

A: Since you have posted a question with multiple sub parts, we will solve the first three sub parts…

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.