Analyze either a product orientated or service orientated persuasive ad. The focus of this analysis section is the Theoretical Rationale for the ad you have chosen. Successful ads should use research and theory to inform their choices. Your analysis should include a discussion of the intended audience and how the ad addresses this particular audience. You must explain and justify or critique strategy choices, media choices, goals, etc. with both logic and research. For example, you might explain particular layout choices for your ads website in terms of heuristic processing or might discuss the use of slightly discrepant messages in print ads to slowly move target attitudes anchor points over time (Social Judgment Theory). In other words, I do not want to see you haphazardly critiquing an ad based on your own preferences, ideas, opinions, biases, et cetera (we see enough of that already). Instead, you are working to argue from a theoretical position whether and ad utilizes empirically supported theoretical linkages and mechanisms or whether it fails to do this.
Selective Demand Advertising
Advertising includes communicating with people regarding a product or any service or an idea to sell or promote them. Advertising attracts the consumer towards a specific brand or to a product of a brand which enables them to buy products from that company and hence the company can prosper. Advertising is important both for the company which is in the industry for a longer period of time and even for those who are just starting up with their business. These days it is found that not only the transmission of the messages of a particular brand is done through television or radio but also it is done on the social media platform. Particularly for homegrown brands, social media has become one of the most important platforms which promote the advertising of their products and attract consumer to demand the same. The strategy to have a good advertising background is important for marketing a particular company or a brand.
Primary Demand Advertising
This topic is significant in the professional exams for both undergraduate and graduate courses, especially for
Analyze either a product orientated or service orientated persuasive ad. The focus of this analysis section is the Theoretical Rationale for the ad you have chosen. Successful ads should use research and theory to inform their choices. Your analysis should include a discussion of the intended audience and how the ad addresses this particular audience. You must explain and justify or critique strategy choices, media choices, goals, etc. with both logic and research. For example, you might explain particular layout choices for your ads website in terms of heuristic processing or might discuss the use of slightly discrepant messages in print ads to slowly move target attitudes anchor points over time (Social Judgment Theory). In other words, I do not want to see you haphazardly critiquing an ad based on your own preferences, ideas, opinions, biases, et cetera (we see enough of that already). Instead, you are working to argue from a theoretical position whether and ad utilizes empirically supported theoretical linkages and mechanisms or whether it fails to do this.
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