Most of the websites have many advertisements incorporating multimedia features, aiming to market merchandise or offering services online. Discuss how both advertisers and users gain benefit from the multimedia application in relation to advertising and purchasing.
Most of the websites have many advertisements incorporating multimedia features, aiming to market merchandise or offering services online. Discuss how both advertisers and users gain benefit from the multimedia application in relation to advertising and purchasing.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 1
Most of the websites have many advertisements incorporating multimedia features, aiming to
market merchandise or offering services online. Discuss how both advertisers and users gain
benefit from the multimedia application in relation to advertising and purchasing.
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